What is the shelf life of your fragrance?

Here are some useful tips from Carlos Ugalde, Founder of Sasha Varon Luxe Parfums about the shelf life of your fragrances:

Most fragrances have a shelf life of 2 years but can be extended up to 5 years if kept out of the light and in a cool place. Many factors go into this....One factor is the oil to diluents (alcohol and other ingredients other than fragrance /essential oils) ratio. The more alcohol, the less concentrated and pronounced the fragrance is but the shelf life is longer.

Many people ask if refrigeration can prolong fragrance shelf life and the camps are definitely split.


Here are two views:
1: From thegloss.com : "Keep essential oil perfumes in the refrigerator to slow oxidization (but this depends on the carrier – oil or wax-based scents can go bad faster than alcohol based ones)."
2: The Fragrance Foundation. This is the premier resource for expert fragrance information. Here is what they have to say: "It's important that you keep your fragrance protected against extreme cold or heat. Only colognes and toilet waters should be stored in the refrigerator. Perfumes should not be exposed to extreme cold or heat because either may upset their delicate balance. Notes can be affected by extreme temperatures."

So, if not the refrigerator, where should you store your fragrances?

Do store fragrances in cool, dry spaces away from sunlight:

• Cupboards
• Dresser drawers
• Dark closets

Don't store fragrances in:

• Bathrooms (generally moist and warm)
• Windowsills
• Direct sunlight

Rihanna's New Perfume: Reb’l Fleur

If you're drawn to fruity and fresh fragrances - like me - you will LOVE  Reb'l Fleur, the first fragrance by Rihanna. (Available on Amazon) 

Daring, sexy and truly memorable, Reb’l Fleur is as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City. This fruity chypre is joyous yet intense, sophisticated yet marvelously surprising.

“I believe a woman should dare to be different - willing to live her life for herself and not for other people,” Rihanna explains. “This fragrance is about my passion for individuality - being expressive and empowering, yes, but also emotional and intriguing."

Reb l'Fleur is bottled in a high heel inspired glass design with gold swirls and a black cap. The notes are sweet fruits combines with florals and an added resort feel of coconut.

• Top notes: peach, plum, red berries
• Middle notes: tuberose, violet, coconut, hibiscus
• Base notes: musk, patchouli, ambergris, vanilla

Have you tried this yet?

Unbreakable: Khloe Kardashian And Lamar Odom Fragrances

Captivating celebrity couple, Khloé Kardashian and Lamar Odom have it all—success, fame and most importantly love. Now the duo adds another facet to their portfolio: a signature scent.

On Saturday, February 12th, Khloé and Lamar invite fans to visit Perfumania’s Orlando location as they unveil their new unisex fragrance, Unbreakable, a testament to the couple's strength and unity. Attendees who purchase Unbreakable will get the chance to have their photo taken with the couple.

A powerful fusion of two personalities, styles and influences, Unbreakable is a representation of the indestructible bond shared by Khloé and Lamar. Inspired by the strength and balance the couple has found in one another, Unbreakable speaks to something in everyone, a true union of soft and powerful, sexy and fun, strong and sensual.

Pre Order online here and get a free gift ($25 value).



Event Details:

Who: Khloé Kardashian and Lamar Odom

When: Saturday February 12th / 6:30-8:30pm

Where: Perfumania
The Florida Mall
8001 S. Orange Blossom Trail
Orlando, Florida 32809

Give your perfume lasting power

So you finally splurged on a new perfume, but sadly a few hours later the smell has faded. Here are some tips to get the most out of your perfume and to understand how you may be making simple mistakes while applying.

First, here's a little background about what makes perfume smell. If the perfume
never evaporated, we'd never smell it! The scent molecules evaporate and perfume
the air around us, where our sensitive noses detect the scent. Different
components of the perfume evaporate at different rates, which means that the
perfume will change over time. (Quoted from Ezinearicles.com)

**Make sure you've washed skin before applying your perfume. If you have sweat prior to applying or have body odor, the fragrance won't mask it for long and the end result is pretty much wasted perfume.

**Don't apply perfume over open sores or irritations, since a combination of perfume and bodily fluids can combine to create unpleasant odors.

*Body temperature, weather, and skin dryness affect how fast your perfume launches off your skin.


How to make fragrance last:

1- Don't put your fragrance on immediately after you get out of the shower. The heat, soap, and water strip away your skin's natural oils. Try using a body lotion first, and give your skin time to recover its moisture balance. This will give the perfume something to latch on to.

2- Applying lotion hydrates skin and people with oilier skin retain fragrance longer than people with dry skin. The oil binds the fragrance to the skin and results in a more controlled release of scent over time. You can opt for applying a lotion in the same (or complimentary) scent as your perfume and wait for it to be absorbed properly.

3- Spritz the perfume lightly on each of your pressure points after they've been moisturized. The most common areas to spray perfume are your wrists, your neck and behind your knees. Between the chest is also a good area and it tends to be oily. Around the hairline works too, but it may clash with the scents of your hair products.

4- Spray perfume across your body, making sure to cover your pressure points for maximum staying power. And also keep in mind to apply fragrance before dressing since it will last longer on your skin.

5- Don't rub the perfume into your skin but instead either just spray it onto skin or lightly dab.

6- If you have skin that remains dry after moisturizing, you may have to reapply perfume at various points throughout the day and night, as dry skin sucks the moisture out of perfume, dissipating the scent.


Last but not least: Stronger scented perfumes naturally last longer than light and airy scents. Choose appropriately!

What perfumes do you absolutely love?