Sneak Peak: Spring 2011 Ad Campaign From A|X Armani Exchange

This campaign – poised to break in all forms of national media in February — was styled by fashion icon, Elle Magazine's Style Director,

Kate Lanphear and was shot on location at Empire Polo Fields in Indio, California, the site of the annual Coachella Music Festival.

Music is a huge part of Armani Exchange's DNA, and Lanphear made sure that her styling reflected the soul of the brand. The campaign's message explodes with the attitude of youthful optimism and glamorous defiance, and its style reflects the modern influence of season-less, festival-chic dressing.